AL-KHAZRAJI , R. Y. J.; AL-SHAMMARI, P. D. S. H. J. The role of marketing research techniques in determining the elements of the promotional mix (A survey study in the Iraqi General Company for Textiles and Leather. Khazayin of Economic and Administrative Sciences, [S. l.], v. 2, n. 1, p. 53–64, 2025. DOI: 10.69938/Keas.2502015. Disponível em: https://keas.uodiyala.edu.iq/index.php/kjeas/article/view/46. Acesso em: 29 mar. 2025.